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Work
Experience

2024-Present

Brand Manager

Exponential Solutions Consulting ( Canada) 

Exponential Solutions Consulting specializes in not only changing public perception and raising brand awareness but also organically engaging the public and allowing them to advocate for our clients businesses. Our mission is to make our clients the reference and leading authority in any venture.

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Client Management

  • Client Relationship Management: Acted as the primary liaison between clients and the agency, managing client expectations, budgets, and objectives.

  • Marketing Strategy Development: Collaborated with clients to create marketing strategies, positioning brands by understanding industry, audience, and competition.

  • Analytics & Reporting: Created and presented analytic reports, offering insights to drive decision-making.

  • Budget Management: Managed and optimized monthly marketing budgets across various platforms for maximum ROI.

  • Account Growth: Identified opportunities for account expansion and proposed additional services to clients.

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Administrative Support:

  • Team Collaboration: Coordinated with internal teams, ensuring project timelines were met and tasks were executed to high standards.

  • Quality Control: Reviewed team members’ work to ensure alignment with ESC standards and client expectations.

  • Problem Solving: Addressed complex technical and operational issues, ensuring smooth campaign execution.

 

Technical Tasks:

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  • Campaign Oversight: Led and managed marketing campaigns, from social media management to website updates and SEO/SEM initiatives.

  • Content Creation: Collaborated with design teams to create visual and technical marketing content, including product datasheets and case studies.

  • Event Participation: Represented the agency at various events, capturing content and ensuring the client’s brand was accurately portrayed.

  • Vendor Coordination: Managed relationships with third-party vendors for assets like print, billboards, and radio.

2020 - 2024

Creative Producer     

Farr Creative ( Canada • Trinidad & Tobago • Estonia) 

 

Farr Creative is an award-winning creative studio focused on compelling stories, dynamic characters, and creative world-building with their clients, partners and international co-productions. The desire to create content that is representative of the diversity of the world is naturally in line with their mission as a locally-grown, globally-focused creative studio. They believe that multicultural representation is essential to reaching a global audience and fostering a more inclusive world.

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  • Coordinated animation production activities, managing timelines, budgets, and subcontractors, and relaying client priorities to creative leads.

  • Directed client relations and project coordination, exceeding sales targets annually; while balancing project requirements, budget and stakeholder satisfaction for maximum profitability.

  • Developed branded presentations and proposals for sponsorship and marketing efforts.

  • Launched a European arm of the company, facilitating the early stage development of an Animated IP

  • Initiated partnerships with international studios in Europe and the Caribbean

  • Mentored and trained staff, contributing to the growth and success of the company.

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Project Highlight

  • Spearheaded pitches to Apple TV, Disney, Netflix, BBC, Amazon Studios and Nickelodeon

2017- 2024

Creative Director/ Associate Creative Director      

​Web FX

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WebFx is a marketing agency that hires and inspires disruptive talent to produce truly out-of-the-box solutions for our clients’ media needs. They are a 360° media company that designs websites, mobile apps, online games and traditional media campaigns including press, radio and TV.

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  • Consulted on creative strategy developing digital and social media marketing campaign strategies for major brands across the Caribbean and Latin America.

  • Directed united creative, video production and account management teams on client projects across countries. 

  • Managed the internal creative team and external freelance resources including vendors, photographers, content producers, printers, freelancers, and web and interactive sub-contractors efficiently and profitably to remain ahead of the competition.

  • Expanded creative team from 15 members during tenure including teams in Jamaica, Guyana and T&T. 

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Project Highlight: 

  • Developed the first chatbot-based trivia game in the Caribbean region for Unicomer Group, which was deployed across 11 regional markets. 

2010 - 2017

Founder/ Chief Operating Officer 

Lab 206 Limited

 

  • Oversaw daily operational management, expansion, and growth of the studio and its various commercial projects including animation and digital products.

  • Built on existing client relationships and fostered new sales relationships locally, regionally and internationally.

  • Structured business partnerships and developed growth strategies in new markets locally and internationally.

  • Pitched at various festivals including MIP Junior, Caribbean Tales and Kidscreen

 

Project Highlights:

  • Produced Destra – Lucy (2015) music video which currently has over 10 Million views on YouTube. 

  • Produced a VR Game for Beer Brand Activation using Google Cardboard.

Education

2023

VIA University College - Viborg, Denmark
Animation Production Manager

The Animation Production Manager course covered all the aspects of managing an animation film or TV project that are crucial for it to be completed within its allocated timeframe and budget, and at the promised level of quality.

2021

Google | Foundations of Project Management 

2019

The Course provided an overview of the necessary project management skills, roles, and responsibilities across a variety of industries. The project management life cycle and compare different program management methodologies, define organizational structure and organizational culture and explain how it impacts project management.

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Skills Gained:
Organizational Culture • Career Development •  Strategic Thinking  • Change Management  •  Project Management

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The Open University |
Management and Leadership: Leading a Team 

This course offered participants an introduction to the foundation skills and knowledge of a middle manager and leader. The learning activities begin the process of preparing the learner for the Chartered Management Institute (CMI) qualifications in Management and Leadership at Level 5. It introduces them as experienced practitioners of the underpinning theory of management and leadership. 

2017

The Open University |The Business of Film 

This course used the value chain concept and film case studies, to provide a practical in-depth exploration of the key business decisions.

Skills Gained:
Project Management Management • Film Production  •  Account Management • Creative Problem Solving •  Animation Direction • Budget • Customer Relationship Management 

Honors & Awards & Features

2024

Gold American Advertising Award- Public Service Campaign

Gold American Advertising Award Public Service Non-Broadcast Audio/Visual

Silver American Advertising Award- Public Service Online/Interactive

Silver American Advertising Award- Apps, Games, Virtual Reality - Tools & Utilities

2023

2023

2022
2022

2021

2020

2020​

2015

Attended and Pitched Original Animated IP 

  • Festival international du film d'animation d’Annecy- Annecy, France      

  • Kidscreen - Miami, Florida        

  • Festival international du film d'animation d’Annecy- Annecy, France      

  • Cartoon Business- Gran Canaria, Spain            

  • Cartoon 360 - Lille, France         

  • Cartoon Forum- Toulouse, France         

  • KingstOOn Animated and Film Festival - Kingston, Jamaica         

  • MIP Junior - Cannes, France                        

2020

Panelist and Featured Speaker

O2N Oxygen         

Creative Economy in Transition

Outstanding panellist Rene Holder discusses charting a course towards a new horizon for the Creative Industries

2021

Feature Podcast 
C21 Media                 

2020

Feature Article
C21 Media

https://www.c21media.net/rene-holder/          

2021

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